Kuda Mararike, 22, is a final year Bsc (Hons) Marketing student at Christ Church Canterbury University.
As part of his course Kuda was required to complete a two week work placement project and approached Olby’s CIC in 2019. He was taken on and tasked with reviewing their social media strategy, making recommendations to raise their profile and make them more accessible to a younger audience. Working closely with Eli Thompson and Clare Hollister he was given an overview of how a venue works and experienced first hand the restructuring of Olby’s CIC.
Kuda produced an excellent report and presentation outlining the changes needed to not only raise Olby’s profile but to offer a fresh perspective for a younger audience – he obtained a first from CCCU for this piece of work.
During his time with Olby’s, the management team identified him as a young person with great potential and have offered him a part time work placement during his final year at Olby’s working closely with the communications team to manage the social media aspect of the CIC.
Kuda has grown in confidence and recognises that working with the experienced team at Olby’s will not only help him gain his degree but will provide him with invaluable knowledge and work based learning for when he leaves university.